The City of Rancho Mirage through its partnership with CVEP can provide site specific radial and drive time demographic data, similar to the report below, as needed by the business community. To obtain a site specific report please contact Economic Development staff at (760) 324-4511 or [email protected].


Sample CVEP Report IMAGE


Rancho Mirage Demographic Data



Full Time Population: 17,889

Median Age: 61





Per Capita Income: $61,620

  • more than double the amount in the Riverside-San Bernardino-Ontario, CA Metro Area: $22,507
  • more than double the amount in California: $29,527


Median Household Income: $77,526

  • about 1.4 times the amount in the Riverside-San Bernardino-Ontario, CA Metro Area: $55,269
  • about 25 percent higher than the amount in California: $61,094


Average Household Income: $123,757



Additional Demographic Data

Coachella Valley Economic Partnership

The Coachella Valley Economic Partnership (“CVEP”) is a nonprofit economic vitality organization devoted to attracting, retaining and expanding business and developing a high-skilled workforce to enhance the economy and quality of life of the Coachella Valley.  For more information about CVEP visit their website.

Southern California Association of Governments

The Southern California Association of Governments (“SCAG”) is the nation’s largest metropolitan planning organization, representing six counties, 191 cities and more than 18 million residents. SCAG undertakes a variety of planning and policy initiatives to encourage a more sustainable Southern California now and in the future.

SCAG has prepared a Local Profiles for Rancho Mirage every two years since 2009. Local Profiles are intended to provide jurisdictions with updated data and analysis to support community planning and outreach efforts. They are also useful resources for the business community, academia and residents in Southern California. Rancho Mirage’s Local Profile can be found on the SCAG website by following the provided link and selecting Riverside County followed by Rancho Mirage.